Last Updated: 9/20/2026

ed: September 20, 2026

Introduction

Stier Events LLC, doing business as California Taco Fest, formerly known as Paso Robles Taco Fest ("California Taco Fest," "we," "us," or "our"), respects your privacy and is committed to protecting personal information that we collect through our website, event registrations, ticket purchases, vendor and participant applications, marketing activities, promotions, and other interactions with us.

This Privacy Policy explains what information we collect, how we use it, when we may disclose it, the choices available to you, and the privacy rights that may apply to you.

This Privacy Policy applies to CaliTacoFest.com and other websites, forms, services, communications, and event related activities operated by or on behalf of Stier Events LLC and California Taco Fest.

1. Personal Information We Collect

The information we collect depends on how you interact with California Taco Fest.

1.1 Information You Provide to Us

We may collect information you provide directly to us, including:

Contact Information

Your name, email address, telephone number, mailing address, company name, and similar contact information.

Registration and Event Information

Information provided when purchasing tickets, registering a vehicle, applying as a vendor, participating in a competition, volunteering, entering a promotion, requesting sponsorship information, or otherwise participating in California Taco Fest.

Account Information

If account functionality is offered, we may collect usernames, passwords, preferences, and information associated with your account.

Transaction Information

We may collect information regarding purchases, registrations, refunds, transaction amounts, order history, and billing details.

Payment card information is generally processed directly by our third party payment processors. We do not intend to store complete credit or debit card numbers unless specifically required to provide a requested service and permitted by applicable law.

Demographic or Preference Information

You may voluntarily provide information such as age range, interests, event preferences, or other information that helps us improve our events and communications.

Communications

We may collect information you provide when contacting us by email, text message, telephone, social media, online forms, surveys, or customer support channels.

Photos, Video, and Event Content

California Taco Fest and its authorized photographers, videographers, media partners, or contractors may capture photographs, video, audio, or other content at our events.

We may also collect photographs, videos, testimonials, or other content that you voluntarily submit to us.

Use of event photography and video may also be governed by applicable ticket terms, participant agreements, releases, or event rules.

1.2 Information Collected Automatically

When you use our website or digital services, we may automatically collect information such as:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Device identifiers

• Pages viewed

• Links clicked

• Referring website

• Date and time of access

• Approximate geographic location derived from an IP address

• Website interactions and navigation activity

• Advertising and analytics identifiers

We may collect this information using cookies, pixels, tags, software development tools, log files, and similar technologies.

1.3 Location Information

We may collect approximate location information based on your IP address.

We do not intend to collect precise geographic location information unless you expressly permit it or it is necessary to provide a service you specifically request.

1.4 Information From Third Parties

We may receive information about you from third parties, including:

• Ticketing and registration providers

• Payment processors

• Email and SMS service providers

• Advertising platforms

• Analytics providers

• Social media platforms

• Sponsors and promotional partners

• Vendors and contractors

• Referral partners

• Publicly available sources

Information received from third parties is subject to this Privacy Policy when it is maintained by California Taco Fest.

2. How We Use Personal Information

We may use personal information for purposes including:

2.1 Providing Services

We use information to:

• Process ticket purchases and registrations

• Manage vendor and participant applications

• Process payments and refunds

• Communicate event information

• Provide customer support

• Manage contests, giveaways, and promotions

• Verify registrations and credentials

• Provide requested products or services

• Operate California Taco Fest events

2.2 Communications

We may use your information to communicate with you regarding:

• Ticket purchases

• Event updates

• Schedule changes

• Registration information

• Customer support requests

• Vendor or participant information

• Safety information

• Administrative or transactional notices

2.3 Marketing

Where permitted by law, we may use your information to send:

• Event announcements

• Special offers

• Promotional emails

• Text message marketing

• Sponsor promotions

• Future California Taco Fest event information

• Information about other events produced or operated by Stier Events LLC

You may opt out of marketing communications as described in this Privacy Policy.

2.4 Improving Our Business

We may use information to:

• Analyze website traffic

• Understand customer interests

• Measure advertising performance

• Improve our website

• Improve event operations

• Develop future events

• Evaluate marketing effectiveness

• Conduct surveys and research

2.5 Security and Fraud Prevention

We may process personal information to:

• Detect fraudulent transactions

• Protect accounts

• Prevent abuse

• Maintain website and event security

• Investigate suspicious activity

• Protect California Taco Fest, Stier Events LLC, our attendees, partners, and others

2.6 Legal and Regulatory Purposes

We may use personal information when necessary to:

• Comply with applicable law

• Respond to legal requests

• Enforce agreements

• Establish or defend legal claims

• Comply with tax, accounting, insurance, and regulatory obligations

• Protect the rights, safety, and property of Stier Events LLC or others

3. Email and SMS Communications

3.1 Email

If you subscribe to marketing emails, you may unsubscribe at any time by using the unsubscribe link contained in the email.

Unsubscribing from marketing communications will not prevent us from sending transactional or administrative messages relating to purchases, registrations, refunds, safety matters, or other services you requested.

3.2 SMS and Text Messaging

If you voluntarily provide your mobile telephone number and consent to receive text messages, we may send you marketing, promotional, event related, or transactional messages.

Consent to receive marketing text messages is not a condition of purchasing a ticket or using our services.

Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP to a message. You may reply HELP for assistance where supported by our messaging provider.

We do not sell mobile telephone numbers or SMS consent information to third parties for their own independent marketing purposes.

We may disclose mobile information to service providers that assist us with delivering text messages, operating our communications systems, preventing fraud, or providing customer support.

SMS consent information will not be shared with third parties or affiliates for their own marketing or promotional purposes except when you have separately and expressly authorized such sharing.

Additional terms may apply to our SMS messaging programs.

4. Cookies and Tracking Technologies

We may use cookies and similar technologies to operate our website, remember preferences, understand website activity, improve our services, measure advertising effectiveness, and provide relevant advertising.

These technologies may include services provided by third party analytics and advertising companies.

Depending on the technology used, third parties may receive information such as your IP address, device identifiers, browser information, website activity, or advertising identifiers.

You may control certain cookies through your browser settings or any cookie preference tools made available on our website.

Disabling certain cookies may affect website functionality.

5. Analytics and Advertising

We may use third party services to understand website usage, measure advertising campaigns, and promote California Taco Fest.

These services may use cookies, pixels, or similar technologies to collect information about your interaction with our website.

Under certain privacy laws, providing information to advertising platforms for cross context behavioral advertising or targeted advertising may be considered "sharing," "selling," or targeted advertising even when no money is exchanged for the information.

Where required by applicable law, we will provide appropriate mechanisms to opt out of these activities.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

6.1 Service Providers

We may provide information to companies that perform services on our behalf, including:

• Website hosting providers

• Ticketing providers

• Payment processors

• Event registration platforms

• Email providers

• SMS providers

• Customer relationship management providers

• Analytics providers

• Advertising services

• Security providers

• Customer support providers

• Event management vendors

These companies are permitted to process information only as necessary to provide their services or as otherwise permitted by applicable law and contract.

6.2 Event Partners

We may disclose information to event venues, contractors, security providers, insurance providers, sponsors, or other organizations when reasonably necessary to administer an event or service you requested.

6.3 Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with a law, regulation, court order, subpoena, or legal process

• Protect our legal rights

• Investigate fraud or security concerns

• Protect the safety of our attendees or others

• Enforce agreements or policies

6.4 Business Transactions

Personal information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction involving Stier Events LLC or California Taco Fest.

6.5 With Your Direction or Consent

We may disclose information when you direct us to do so or provide consent.

7. Sale and Sharing of Personal Information

We do not sell personal information for money as part of our ordinary business operations.

However, certain uses of advertising, analytics, pixels, cookies, and similar technologies may be considered a "sale," "sharing," or targeted advertising under certain state privacy laws.

Where those laws apply, consumers may have the right to opt out of such activities.

If required by applicable law, California Taco Fest will provide a mechanism such as a Do Not Sell or Share My Personal Information link or privacy preference control.

8. Global Privacy Control and Do Not Track

Some browsers and browser extensions provide a Global Privacy Control, or GPC, signal that communicates a consumer's request to opt out of certain uses or disclosures of personal information.

To the extent required by applicable law, we recognize valid Global Privacy Control signals as an opt out request for the browser or device sending the signal.

Traditional browser based "Do Not Track" signals do not currently have a universally accepted industry standard. Unless otherwise required by law, our website may not respond to traditional Do Not Track signals.

9. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• Providing services

• Maintaining transaction and event records

• Managing our relationship with customers and participants

• Fulfilling accounting and tax obligations

• Resolving disputes

• Preventing fraud

• Enforcing agreements

• Complying with legal and regulatory requirements

Retention periods vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer reasonably necessary, we may delete, destroy, deidentify, or anonymize it in accordance with applicable law.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, destruction, loss, misuse, or alteration.

However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of personal information.

You should use reasonable precautions when submitting information online and promptly contact us if you believe information associated with you has been compromised.

11. Your Privacy Rights

Depending on where you live and the laws that apply to California Taco Fest, you may have rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we maintain about you

• Request information about categories of personal information collected

• Request correction of inaccurate personal information

• Request deletion of personal information

• Obtain a portable copy of certain personal information

• Opt out of certain sales or sharing of personal information

• Opt out of targeted advertising where applicable

• Limit certain uses or disclosures of sensitive personal information where applicable

• Withdraw consent where processing is based on consent

• Appeal certain privacy request decisions where required by applicable law

• Receive equal service and pricing without unlawful discrimination for exercising privacy rights

Certain rights are subject to exceptions and limitations under applicable law.

We may need to verify your identity before processing certain requests.

Authorized agents may submit requests on behalf of another person where permitted by law and where appropriate authorization can be verified.

12. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act, if those laws apply to our processing activities.

These rights may include:

Right to Know

The right to request information regarding the categories and specific pieces of personal information collected about you, the sources of that information, the purposes for collecting or using it, and categories of third parties to whom it has been disclosed.

Right to Delete

The right to request deletion of certain personal information, subject to legal exceptions.

Right to Correct

The right to request correction of inaccurate personal information.

Right to Opt Out of Sale or Sharing

The right to direct a covered business not to sell or share personal information for certain advertising purposes.

Right to Limit Use of Sensitive Personal Information

Where applicable, the right to limit certain uses and disclosures of sensitive personal information.

Right to Non Discrimination

The right not to receive unlawful discriminatory treatment for exercising applicable privacy rights.

If California Taco Fest becomes subject to legal requirements requiring additional notices, opt out links, or request mechanisms, those mechanisms will be provided as required by law.

13. Exercising Your Privacy Rights

To submit a privacy request, contact us using the information provided in the Contact Us section below.

Please state that you are making a Privacy Request and identify the type of request you are making.

We may request information reasonably necessary to verify your identity and protect against fraudulent requests.

We will respond within the period required by applicable law.

14. Children's Privacy

California Taco Fest is a family friendly event, but our website and online services are not directed specifically to children under 13.

We do not knowingly collect personal information online directly from children under 13 without appropriate parental or legal authorization where required.

If we learn that personal information has been collected online from a child under 13 in circumstances requiring parental consent and such consent was not obtained, we will take appropriate steps to delete the information.

Parents or guardians who believe a child has provided personal information to us may contact us using the information below.

Participation by minors in certain California Taco Fest activities may require information or authorization from a parent or legal guardian.

15. Third Party Websites and Services

Our website may contain links to websites, applications, social media platforms, ticketing platforms, payment services, or other services operated by third parties.

We are not responsible for the privacy or security practices of those third parties.

We encourage you to review their privacy policies before providing personal information.

16. Social Media

If you interact with California Taco Fest through Facebook, Instagram, TikTok, YouTube, or other social media platforms, those platforms may independently collect information about your activity.

Their collection and use of information are governed by their own privacy policies.

Information you publicly post or submit through social media may also be visible to other users.

17. International Processing

California Taco Fest primarily operates in the United States.

Some service providers that support our website or operations may process or store information outside your state or country of residence.

Where required by law, we will use appropriate safeguards for international transfers of personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our operations, technology, services, or applicable laws.

When we make changes, we will update the Last Updated date at the top of this Privacy Policy.

Material changes may also be communicated through our website, email, or other reasonable methods where required.

We encourage you to periodically review this Privacy Policy.

19. Contact Us

Questions about this Privacy Policy or requests concerning your personal information may be directed to:

Stier Events LLC
Doing Business As California Taco Fest
Formerly known as Paso Robles Taco Fest

Website: CaliTacoFest.com

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Stier Events LLC DBA California Taco Fest

Email: [email protected]

Phone: (805) 835-7200

Address: 3230 Ferry Boat Ln, Granbury TX 76049